Facebook Monetization in Nigeria
1. Introduction
Facebook has become more than just a social platform—it’s a source of income for content creators worldwide. In Nigeria, this has become especially exciting as Meta (Facebook’s parent company) expanded its monetization features to include creators based in the country starting mid-2024. If you’ve asked questions like:
- How do I get monetized on Facebook?
- Can I monetize with just 3,000 followers?
- How much does Facebook pay per 1,000 views in Nigeria?
Then you’re in the right place. This guide will walk you through everything—from eligibility and monetization formats to payouts, limitations, and even comparisons with other platforms.
2. What Is Facebook Monetization & How Do I Get Started?
Facebook monetization refers to the suite of tools that allow creators to earn from their content. Here’s how to begin:
- Check Eligibility via Meta Business Suite or Creator Studio.
- Meet Requirements: followers, watch time, compliant content.
- Apply for specific monetization tools like in-stream ads, fan subscriptions, Stars, and more.
- Set Up Payment Info, including a dollar-based account.
- Maintain Compliance with Facebook’s policies.
You can find more details in Facebook’s official monetization help section.(Facebook)
3. Is Nigeria Now Eligible for Facebook Monetization?
Yes—since June 2024, Meta opened in-stream ads and Reels monetization for Nigerian creators.(Daily Trust) This means you can now earn from Facebook videos, Reels ads, and more right from your location in Nigeria.
4. How Many Followers & Views Are Needed?
In-Stream Ads:
- Followers: Minimum of 5,000 to 10,000
- Watch Time: At least 600,000 minutes in the past 60 days
- At least 5 active videos(Daily Trust, Digital Marketing Skill Institute, Nairaland)
Fan Subscriptions:
- Followers: 10,000 or 250 returning weekly viewers
- Engagement/Watch Time: 50,000 post engagements or 180,000 watch minutes(Digital Marketing Skill Institute, Nairaland)
Facebook Stars:
- Followers: At least 500 for 30 consecutive days(Digital Marketing Skill Institute)
Brand Collabs:
- Followers: Minimum of 1,000 and adherence to branded content policies(Digital Marketing Skill Institute)
Summary Table
| Monetization Option | Followers | Watch Time / Engagement |
|---|---|---|
| In-Stream Ads | 5,000–10,000 | 600,000 minutes in 60 days |
| Fan Subscriptions | 10,000 | 180,000 minutes or 50k engagement |
| Facebook Stars | 500 | — |
| Brand Collabs | 1,000 | — |
5. How Much Does Facebook Pay in Nigeria?
CPM Rates:
- Worldwide average: $10–$19 per 1,000 views(Daily Trust)
- Nigeria estimate: ~₦150,000 per 10,000 views, equivalent to $10–$19 CPM(Daily Trust)
- Some creators report $5–$15 per 1,000 views(Facebook)
- Other sources cite $8.75–$10 per 1,000 views(Legit.ng – Nigeria news.)
- Generally: $0.01–$0.02 per view, or $10–$20 per 1,000 views(Legit.ng – Nigeria news.)
Example Calculation:
If you have 100,000 monetized views:
- At $10 CPM: you could earn $1,000 (≈₦950,000 at ₦950 exchange rate)
- At $0.01 per view: $1,000 total earnings
6. Monetization Options & How They Work
In-Stream Ads:
Automatic ads placed before, during, or after your videos. Selected through Creator Studio.
Facebook Reels & Bonuses:
Earn through ad placements on Reels or Reels Play Bonus programs(entrepreneurs.ng).
Fan Subscriptions:
Your followers pay a monthly fee for exclusive content and perks.
Facebook Stars:
Fans purchase Stars and send them during live streams or eligible content—each Star equals roughly $0.01.
Brand Collaborations:
Use Brand Collabs Manager to work with brands on sponsored posts.
Paid Live Events:
Charge users to attend events like webinars or workshops.
7. How to Apply & Get Approved
- Ensure your page meets followers, watch time, and content quality thresholds.
- Navigate to Creator Studio → Monetization tab → Apply.
- Accept policies and submit.
- Track your status through the Monetization dashboard.(Digital Marketing Skill Institute, Nairaland)
Approval times can vary, typically ranging from a few days to a few weeks.
8. Payment Methods & Withdrawal (Including Naira Accounts)
Setup Steps:
- Provide a Tax Identification Number (TIN) and link a dollar domiciliary account.(Facebook)
- Facebook pays through direct bank deposit into your dollar account. Naira accounts are not accepted directly for payouts.
- Ensure the name on TIN and bank account match to avoid payment delays.(Facebook)
Once your earnings exceed the minimum threshold, Facebook processes withdrawal—typically monthly.
9. Lifetime of Monetization Status
Once approved, monetization remains intact as long as your page:
- Stays compliant with content and partner policies
- Maintains required follower and watch-time levels
- Avoids violations of community standards
Facebook reserves the right to revoke access if guidelines are violated.
10. Facebook Reels, Views, & How Other Platforms Compare
Does Facebook Pay for Reels?
Yes—through ad placement and reel-specific incentive programs(Legit.ng – Nigeria news.)
How Many Views to Get Paid?
Only monetised views with ads count. A video must meet view thresholds to generate real revenue.
Which Social Media Pays Most?
Generally:
- YouTube: higher CPMs (~$2–$5+ per 1,000 views)
- Facebook: lower but growing payouts in Nigeria
- Instagram, TikTok: mostly bonuses and collaborations
11. FAQs
Q: Can I monetize with 3,000 followers?
A: No—for most tools like In‑Stream Ads or Subscriptions, you need at least 5,000–10,000 followers.
Q: How will I know if my FB page is monetized?
A: Check the Monetization tab in Creator Studio or Meta Business Suite.
Q: Is monetization permanent?
A: Not if you violate policies or lose eligibility thresholds.
Q: How long for approval?
A: Approval can take days to a few weeks, depending on demand.
Q: Can I use a Naira account for payouts?
A: No—Facebook requires a dollar domiciliary account.
Q: How can I withdraw money?
A: Once payable amount is reached, Facebook deposits directly to your linked dollar account.
Q: Is Nigeria now eligible?
A: Yes—since mid-2024, Nigerian creators can monetize Facebook content.
12. Conclusion
Facebook monetization offers a great earning opportunity for Nigerian content creators—but success requires understanding and meeting eligibility requirements, posting quality content, and setting up proper payment infrastructure.
Whether you have 3,000 followers or more, how quickly you grow, apply, and engage your audience will determine your monetization success.
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